Creating a full-fledged logo package is as crucial as designing the logo itself.
If you fail to communicate what you will be providing to your clients at the start, then there is a possibility that your client will be confused if he has invested the money in the right place or not.
Apart from this, your client might expect to get some additional services from you as well, and by sending a logo, the package can clear many ambiguities about the services included.
What is the best format to send the logo design?
How should you organize the files? How much should you charge? If your client is asking for all these things, it is wise to create a logo package with all the essential information.
Here are some of the most important points to be included in the logo package.
Let’s discuss some of them.
1. Multiple Concepts
It depends on your expertise and skills. If you have extensive experience and are confident enough that your concept will be loved by clients, then creating one or two mockups would work for you.
It is always a good practice for beginners and amateurs to go for 2-4 concepts to get an idea of the final logo design.
The client can visualize each concept without ambiguity of typography and colors or be distracted by other details. Once the client agrees to one of your concepts, you are good to go with it.
2. Logo Variations
The logo of your client will not always be on a white background with full-colors on it. You should provide your clients with numerous options for a variety of scenarios.
If the log is placed on a darker background, it should be better to opt for an inverse or white option. To be able to print only one color, a solid black color might be needed.
Also read: 10 Principles Of An Effective Logo Design
Thus, depending upon the logo’s complexity, you should decide how many versions are required and include them in the logo package.
3. Vector Formats
The standard for delivering logos was an EPS file for the longest time, and some would still argue on it. However, with emerging technological trends, EPS files are becoming outdated, as these are a dying format.
Nowadays, PDF files are becoming the universal format because of their versatility. Still, it is better to include an EPS format as some printing shops still request them.
Besides these, SVGs are a great option as they keep icons and logos infinitely scalable and sharp without pixelation. It is also a great idea to include the original AI file to make edits convenient.
4. Image Types
There are different options for providing logo images, but the most common ones are PNGs and JPEGs. If you add these two image types in the logo package, then it will be sufficient.
Adding PNGs in addition to JPEGs is an excellent idea as PNGs are commonly used on transparent backgrounds. It offers more flexibility to your clients to use the logo in different scenarios.
You might be interested: 5 Of the Best Logos Ever in 2021
To keep things organized and simple, you should always keep different image types in different folders, just like a vector.
5. Scalable Image
When delivering the final files, it is crucial to ensure that the images are scalable and can be resized whenever needed, according to the clients’ requirements and needs.
Additionally, it should be editable, too, and that can be possible by providing a working file, whether from Adobe Illustrator or any other equivalent vector program.
Also, an editable PDF file should be included in the logo package. All you need to do is check the box naming “preserve illustrator editing capabilities while saving the file.
You can add both high-resolution and low-resolution images to the logo design.
6. No. of Revisions
You should add the number of revisions that you are willing to provide to the clients. It is becoming a trend to add unlimited revisions in the logo package to win clients.
But whenever the client asks for a revision, artists usually get defensive. You should know your boundaries. It is better to set forth the limits, be flexible to revisions, and be defensive.
Don’t forget that you will be paid for the design that satisfies the client’s needs. It is better to clarify the revisions and track the changes that you have made.
7. Copyright Transfer
It is ethical and complies with the industry’s norms to transfer the copyright to the client as he is paying you for your designs.
One of the major concerns of the clients nowadays is the copyright of the logo design. The designer won’t be entitled to use the logos under his name anywhere without giving the owner credit.
8. Pricing Details
Whether you have decided on the services’ price or not, it is a good idea to get approval from the client in written form.
The best way is to add pricing details in the logo package and ask the client if any changes are needed to make or not. Try customizing different packages for a variety of clients to fit in their budget.
9. Money-Back Guarantee
The client will be paying you for a perfect logo design, and to ensure that your services are up to the mark, you should offer a money-back guarantee.
It will depict that you are well-confident and an expert in your field who can deliver what he promised. This section can help you in winning more clients from the competitive market.
In a nutshell, customizing a product logo package can be a time-consuming process but worth the time and resources.
Read this helpful guide: How to Make a Logo Design Portfolio
You might feel that it needs high expertise to shortlist what you want to include in the package. It is advised to keep things simple and transparent.
Only add the deliverables about which you are confident enough that you can deliver top-notch services.