Without any doubt, the logo is the single most powerful feature that can make or break a brand’s image. An iconic logo helps a company in creating a unique identity among a plethora of competitors.
No matter if you have stepped into the business world or are in the planning phase, the foremost priority should be the logo design.
No matter what type of business you are operating, you will need to hire a professional designer. Unless you moonlight as a recruiter, hunting for the best designer can take a lot of your time.
Don’t worry about anything, as this guide will give you an insight into everything you need to know before hiring a designer.
Freelance Logo Designer Vs. In-House Designer
Before getting started with the ways to hire a graphic designer, let’s quickly talk about what type of designer will be your perfect choice- in-house or freelancer.
Both these alternatives come with their own pros and cons, so you will be the only one who can decide what’s right for you.
An in-house designer will be working only for your brand, and there won’t be any availability issues. You can freely discuss the brand’s style inside out to get an aesthetically pleasing and professional logo design.
The major drawbacks of recruiting an in-house designer are the cost, as you will need to pay even if there is nothing to be designed.
Apart from this, the capacity is limited, and they will have a set area of expertise in which they specialize.
They are paid on a project basis and can be hired according to their specializations, depending upon the project. You can hire a designer flexibly whenever there is a need to design anything.
As they won’t be familiar with your brand, you need to brief them about the business’s requirements and goals. They won’t be available for meetings at any time or do some last-minute tasks.
However, it also takes a lot of effort to evaluate and land on the right profile.
Set Your Expectations
The first step for the recruiter to do during the hunting process is to get the head in the right direction by setting realistic expectations.
A graphic designer is only responsible for designing alluring graphics to support and elevate your business. The designer isn’t a creative director and can play the role for you to charge a little more.
You might need to hire freelancers and in-house designers to ensure that no one is under pressure, as it can ruin the design.
Designers are only there to help you create a unique identity and not develop a creative strategy. Every graphic designer has specialized expertise, and a brilliant designer will not be a stellar illustrator.
Clarify Your Needs
Before you get on the rummage of finding the best designer, you should have some information in hand:
- What do you need to get designed (logo, poster, flyer, brochure, etc.)?
- What is the overall look and feel of the design?
- What would be the color scheme and basic elements of your brand identity?
If you already have a vision in your mind that you want your designer to bring to life, then creating an inspiration board can be one of the best things.
Creating a Pinterest board with a pin consisting of anything that might be of help for the designer for a better understanding of the vision and other designs. If you’re looking for a logo to be designed, pin some other logos with an identical look and feel.
You might be interested: How to Make a Logo Memorable?
It is crucial to be super clear on the design before hiring a designer, as you will be the one communicating the requirements.
Convey the target demographics and market segment as the logo will be entirely different for an offering for children and seniors. Thus, knowing the audience and communicating that efficiently to the designer is the key.
Where to Find Logo Designers?
Finding a designer was tough back in the day, but it’s never been much easier to find top-notch and A+ designers with technological advancements.
There is a stockpile of options out there to scavenge and connect with incredible designers. Here are a few options to start your hunt:
The top portfolio designs like Behance allow you to have a quick look at versatile designers’ portfolios.
Whether you want to hire a freelance designer or an in-house designer, portfolio sites can be a lifesaver. You will find the top talent who don’t head to the freelancing sites.
These sites are only a medium to highlight designers and not a way to work with them. You should reach out to them and negotiate the terms of the working relationship.
There is a caveat as the finances will not be protected as that of the freelancing sites.
There are a plethora of freelancing sites, giving them opportunities to browse several designer portfolios.
You can find a perfect match on the platforms like Fiverr, Upwork, Freelancer.com, and much more, where you can either browse the profiles of designers or post a job to get specific responses.
These freelancing sites let you review various past work to get an idea about the designers’ expertise and skills. Since these sites aim to cater to a huge variety of freelancers, there isn’t any design specific tool.
Another option to find the top talent from your community is to seek independent designers by posting a job on different job-hunting sites.
You can also ask for recommendations from your friends, colleagues, or business partners for logo designers with whom they have already worked.
SantaGraphics is the one who is providing amazing logo designing services. Instead of using the above options, you can use our service since we offer unlimited revisions starting from $50.
Finding a perfect logo designer can be an unnerving task and require a lot of effort from the recruiter. If you are an entrepreneur or are operating a small business, you might overlook this critical aspect of the business quite easily.
Freebies: Where to Create a Logo Design for Free?
However, designer hunting is something to be taken seriously to ensure your business will be elevated to the heights of success.